Fast Five gets a Super Bowl ad that makes me nostalgic for a franchise where I have yet to see a single installment.

Universal did a bang-up job two years ago with Fast & Furious, selling the return of the primary cast members as cause for celebration rather than desperation. They are pulling the same trick yet again, and this spot highlight the new player, Dwayne Johnson. Irony of ironies, these teasers are making me nostalgic for the series. I say 'irony of ironies' because I've never actually seen one. Ever. Never saw the first four, may or may not see this one. I do enjoy the ending tag, proclaiming that 'Summer starts April 29th'. That's a pretty bold gambit, and one that Marvel and Paramount might disagree with. Point being, one of Thor's primary trump cards is the idea that it's the summer kick-off film for 2011. If Fast Five steals Thor's thunder (pardon the pun), then Marvel might be in serious trouble a week later. But please, Universal, you simply must title one of these things 'Faster and Furiouser'.

Scott Mendelson